Friday, 24 February 2012

More evidence of the dramatic decline in newspapers sales

I found this story buried on the website of the Irish Times:

NEWSPAPER SALES in Ireland fell in the second half of 2011, with the morning market declining 6.4 per cent and the Sunday market down 9.1 per cent, according to figures released by the Audit Bureau of Circulations.

Sales of The Irish Times fell 6.2 per cent in July-December 2011 compared to the same period in 2010. Its circulation stands at 96,150, down from 102,543, a drop of 6,393. Some 92 per cent of the circulation is actively purchased.

Declines of 6.1 percent and 9.1 percent over just six months? Wow!

How long can these papers stay in business?

1 comment:

RenterGirl said...

It's over. But when 'tablets' arrive as foldable paper thin editions (which have been invented) newspapers will disappear, to be printed out on special occasions.